KYROS SPORTS
Presents
THE VIRTUAL SPORTS MARKETING SUMMIT
Powered by ATHSTAT
November 27 @3pm CAT
Virtual
Co- Moderator Rufaro Makamure
The Speakers
08
FEATURED INDUSTRY EXPERTS
Fungai Alexander Mapondera
Associate Director | Head of Marketing Communications & Digital Experience @ Infront Sports & Media AG
Fungai Alexander Mapondera is an award-winning digital transformation professional with a global business acumen honed in the sports marketing, energy and FMCG sectors. Fungai has been instrumental in devising strategies for, and leading, employee engagement and digital strategy programmes, as well as innovative customer engagement and experiences initiatives for sales lead generation. As part of his role, Fungai has been at forefront of developing digital marketing and digital communications strategy at headquarter level and led delivery of digital marketing platforms and operating processes to global subsidiaries.
02
FOLLOW
03
Matt Gamby
Global Partnerships Director @ SportQuake
Matt is the Global Partnerships Director at SportQuake. SportQuake connect brands with the global football phenomenon, helping them to plan and buy high profile global partnerships that drive growth. SportQuake specialise in working with new economy brands and have helped the likes of eToro, Shopee and Hotels.com to maximise ROI on their football sponsorship investment
FOLLOW
Dr Floyd Jones
Associate Sports Management Professor @ West Virginia University
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Provided leadership to design and develop CPASS blended sport management master's program
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Built collaborations with multiple international partners including Venezuela, Cayman Island, Canada, Africa, Europe
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Designed an active international sport management consortium comprised of multiple US partners and collaborators
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Created a community-based summertime learning model that has won national awards and has been implemented in communities throughout WV called Project YES
04
FOLLOW
01
Matilda Nyathi
Group Marketing Executive @ CBZ
Matilda is the Group Executive Marketing and Corporate Affairs for CBZ Holdings Limited. She has spent the past 19 years in various positions in the financial services industry in Zimbabwe. Her experience cuts across strategic marketing, customer experience, digital marketing and corporate affairs. Prior to joining CBZ Holdings Limited she was the Group Marketing Executive of Old Mutual Zimbabwe Limited. She has a BBA in Marketing Management from the IMM Graduate School and an MBA from Nottingham Trent University.
FOLLOW
Yvonne Namai
Sports Marketing Consultant
Yvonne is a kenyan-based sports marketing professional with over 8 years working in the sports industry across East Africa. She currently runs a sports marketing consultancy under which she has consulted on an advisory level for the National Olympic Committee of Kenya and Mission89 which is a Geneva based organization that uses preventative measures to combat human trafficking in sports. She became the first sports marketer in sub-saharan Africa to work in the marketing and operations team of the Africa Cup of Nations contributing as Client Services Manager and Venue Marketing & Operations Manager at the 2019 Africa Cup of Nations.
04
FOLLOW
Nyasha Muchochomi
Business Development Director @ Kyros Sports
Nyasha is a director at Kyros Sports LLC in charge of the athlete division. Through Kyros Sports he has been instrumental in hosting some of Zimbabwe's biggest rugby events involving Super Rugby professional teams.
Nyasha has facilitated for dozens of rugby scholarships for young sports people to various schools across the continent, the UK and the USA. He has functioned in the role of a team manager for an international rugby team.
04
FOLLOW
Munyaradzi Mwenye
Co-Founder PlaybyPlay
Munyaradzi is a Zimbabwean based sports marketing professional with 7years working in the sport industry in Zimbabwe, having done his internship under total sports marketing a Bangladesh based sports marketing company he has been involved in most of the biggest sporting events that have taken
place in the country with in that time space including the under 20 rugby world cup qualifiers in 2016 and the 2018 cricket world cup qualifiers.
Munyaradzi is a Co founder of a Sports, Music and entertainment company called PlaybyPlay which manages athletes on and off the pitch as well as run sporting events. Playbyplay also has a Cricket team the Playbyplay Harare Kings and a Hockey team the playbyplay hounds both teams play in the national premier leagues of their respective disciplines, with several national team players on both teams. Munyaradzi was has also done consulting work with Chieza sports in which he was the marketing exec at their inaugural Zimbabwe vs Zimbabwe/South
Africa legends Charity Cricket game.
04
FOLLOW
Agenda
Nov 27
15:00
Networking and Virtual Event Log-in Open
1520
Virtual Event Begins §
§Professionalizing a football team in Zimbabwe -Barry and Mike
§What African corporates expect from sport properties: Matilda
17:00
14:00
Networking
16:00
Q & A Session
Agenda
Nov 27
15:00
Networking and Virtual Event Log-in Open
1520
Virtual Event Begins
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Expectations from sport properties: Matilda
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Value of Sponsorship for brands: Nyasha and Munya
1600
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Sponsorship In Sport- Global Trends- Matt Gamby
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International sport management in Africa-Dr Jones
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Sports Sponsorship Acquisitions - Yvonne
1700
Q & A Session
1745
END
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This three-hour virtual summit will explore the sports marketing landscape in Africa particularly in Zimbabwe and how brands envisage interacting with sports properties going forward.
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How can leagues, sponsors, and athletes adapt to meet this new age in competitive arenas, both real and virtual.
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It will look at global trends and how that can be applied in the African context
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How leagues, teams and athletes can utilize data to get sponsorship dollars.
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Hear from industry leaders who are setting the stage for what's to come and those who got the ball rolling. Learn more about the state of sports on the continent.
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Catch up with marketing executives, brand marketers, data gurus, and tech stars who are trailblazing the marketing of sports.